Calculate profit margin, markup, and breakeven point with industry benchmarks. Solve for cost, revenue, or margin in USD, INR, or AED.
A unified profit calculator for founders, ecommerce sellers, and finance teams. Compute gross profit, margin %, and markup % from any cost/revenue pair, solve for any missing variable when you know two of three, or run a full breakeven analysis with a visual cost-vs-revenue chart. Compare your margin against industry benchmarks for retail, SaaS, restaurants, e-commerce, consulting, and grocery so you instantly know where you stand.
Margin% = (Revenue − Cost) ÷ Revenue × 100. Markup% = (Revenue − Cost) ÷ Cost × 100. The same dollar of profit produces a smaller margin number than markup number, which is why retailers and ecommerce sellers who price using "keystone markup" (100% markup) are actually running a 50% margin. When negotiating with suppliers or setting MSRP, use markup. When reporting to investors or comparing against industry peers, use margin.
Before launching a product, plug your fixed costs (rent, payroll, software), your unit economics (variable cost per unit), and target selling price into the breakeven tab. If the breakeven units exceed what you can realistically sell in 6–12 months, the model is too thin — either raise price, cut variable cost, or reduce fixed overhead. The contribution margin shown alongside is the single best metric for ranking products: anything below 20% leaves no room for marketing spend.
Margins vary wildly by sector. Software and SaaS top the list at 70–80% gross margin because the marginal cost of a new subscriber is near zero. Retail and consulting sit in the middle at 30–60%. Food and grocery are razor-thin at 2–5% — they survive on volume, not margin. The benchmark panel auto-matches your computed margin against each band, so you instantly see whether you are above, inside, or below typical performance for your industry.
Margin is profit as a percentage of revenue (what slice of each sale you keep). Markup is profit as a percentage of cost (how much you added on top of cost to set the price). A 50% markup equals only a 33% margin. Use markup when pricing items, margin when measuring profitability.
Breakeven units = Fixed Costs ÷ (Selling Price per Unit − Variable Cost per Unit). The denominator is your contribution margin per unit — the cash each sale puts toward covering fixed costs. Once you sell enough units to cover fixed costs, every additional unit becomes profit.
It depends entirely on your industry. Grocery stores live on 2–4% margins, restaurants on 3–5%, ecommerce on 10–30%, retail on 30–50%, consulting on 40–60%, and SaaS on 70–80%. The benchmark panel highlights the band you fall into so you can compare like-for-like.
No — margin is capped at 100% (when cost is zero). Markup, however, has no upper limit: a $1 cost item sold for $10 has a 900% markup but a 90% margin. This is why investors and accountants prefer margin: it stays bounded and comparable across businesses.
The shaded area to the right of the breakeven point is where the revenue line sits above the total cost line — every unit sold there adds your contribution margin straight to profit. To the left, you are still recovering fixed costs. Lowering fixed costs or raising the selling price shifts breakeven left and expands the profit zone.
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